YouTube vs Blog Content

Many beauty bloggers also run their own YouTube channels. But sometimes the content they post on one is completely different to the other. They also require different skills, different costs and reach different audiences.

Both platforms require different skills. For a blog you need:

• Good writing skills
• SEO
• Content people will read

And for making videos you need: 

• Good video skills
• Charisma 
• Videos people want to watch

Both video and blogs also appeal to different audiences. They are both online so will reach large audiences but videos:

• Are quicker to watch. You can do it while multitasking or getting ready

And blogs 

• Have room for more detail
• Are easier to link in. You can link in the description box on youtube but they are harder for viewers to click on

They also have different costs behind them:

• Video equipment costs more. For example you need a camera, microphone, editing software 
• For a blog you only need a computer and the internet

Just one example of an influencer making the best of both platforms is beauty guru Fleur DeForce, who runs her own blog and YouTube channel.  They have similar content but not the exact same content. For example, both her blog and channel feature christmas gift guides, but there is more on YouTube.She has also uploaded advent calendar videos to both, YouTube has a top 10, and blog has best over and under £150. Her YouTube channel is also updated a lot more frequently than her blog, and has many more subscribers.

Uploading on both platforms gives you and your audience the best of both!