Sponsored Content
More and more people are starting to make money from social media. Beauty influencers occasionally do sponsored Instagram or Youtube videos for a brand, where they will advertise a product to their viewers. It is usually done in the same format and style they would usually do a video, as that is what they know their audience responds to. This means it is not always obvious it is paid for. Legally they have to state this, by saying something along the lines of 'AD', 'Spon' or 'Contains Paid Promotion.' This is the new way brands are advertising their new releases.
By stating you are being paid to say something, people will be able to decide if they want to watch the content or not. Sometimes they only sponsor part of a video, for example if you use a product in a favourites video or routine, they may only pay you for the time you spend talking about their product.
This trend of sponsored content has also moved onto Instagram now, where influencers are being paid for posts about a certain product or for putting it on their instagram stories. The same rule applies here, where they have to say it is sponsored.
This is one of the easier ways for influencers to make money, but before brands will approach you they will want you to have a certain number of followers and viewers. Mainly so they will be able to check if their product will be seen by a decent amount of people.
Brands may also try and take creative control, which may make it feel more like an advert and less like a normal video. Many influencers say they try and keep the control to make sure their audience will enjoy the content.
Some people say they feel guilty when doing lots of them, especially if they are all around the same time, but it is just how they make money. For the viewers, it is no different to buying a magazine that also has ads in it. Influencers should not feel bad about taking the sponsorships when they are offered, as it may help them create a bond with the brand.
Sponsorships often work out better when the influencers truly like the products and enjoy using them, as their passion comes across on camera. Usually before they agree to the promotion, they use and test the products to see if it is something they would want to endorse.
With sponsorsed content, it is usually better if the influencers truly like the products and get to make the video to suit what their audience enjoys.
By stating you are being paid to say something, people will be able to decide if they want to watch the content or not. Sometimes they only sponsor part of a video, for example if you use a product in a favourites video or routine, they may only pay you for the time you spend talking about their product.
This trend of sponsored content has also moved onto Instagram now, where influencers are being paid for posts about a certain product or for putting it on their instagram stories. The same rule applies here, where they have to say it is sponsored.
This is one of the easier ways for influencers to make money, but before brands will approach you they will want you to have a certain number of followers and viewers. Mainly so they will be able to check if their product will be seen by a decent amount of people.
Brands may also try and take creative control, which may make it feel more like an advert and less like a normal video. Many influencers say they try and keep the control to make sure their audience will enjoy the content.
Some people say they feel guilty when doing lots of them, especially if they are all around the same time, but it is just how they make money. For the viewers, it is no different to buying a magazine that also has ads in it. Influencers should not feel bad about taking the sponsorships when they are offered, as it may help them create a bond with the brand.
Sponsorships often work out better when the influencers truly like the products and enjoy using them, as their passion comes across on camera. Usually before they agree to the promotion, they use and test the products to see if it is something they would want to endorse.
With sponsorsed content, it is usually better if the influencers truly like the products and get to make the video to suit what their audience enjoys.
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